Wednesday, 22 September 2010

RESEARCH AND DEVELOPMENT

I began my research by viewing various pop videos on youtube. I began with songs that I liked, and then listened to songs which had a promising video attached to it. I began to realise that common techniques are used in many high profile pop videos, for example, most girl bands are extremely glamorous and highlight their beauty to attract an audience, for example, ‘The Pussycat Dolls:’
With their sexy dances and revealing clothes, men watch for attraction, and women watch with envy, that way a mass audience is interested. However, this method is used for famous bands, however, other artists who are not high profile, take a different approach in attracting an audience. For example, ‘Jack Johnson,’ does not gain an audience through in appearance, but through his ideological lyrics and videos to fit, for example, ‘Upside Down:’
http://www.youtube.com/watch?v=dqUdI4AIDF0&ob=av2n
Here, ‘Curious George’ is incorporated to convey the confusion which people feel nowadays. After studying many pop videos I decided that I wanted to produce a video somewhere in between the high profile bands, and abstract artists which go against the norm. I began to develop 3 ideas:


‘Ta Douleur’ – Camille - http://www.youtube.com/watch?v=dqUdI4AIDF0&ob=av2n

This is a French song about a lovesick girl, with a twist. The singer is talking to a girl about her lover who has left her for someone else, and the singer is trying to make her happy, by stating “I’m going to take your pain,” which is the title of the song. In the pop video created, the singer Camille is being attacked by blue knitting in a small room. She seems quite crazy and I wanted to recreate some of her strangeness in my video. Camille is not well known in England, but her songs as well as her pop videos are unique and individual, that’s why this is a good choice of song because it is different but a niche audience would still be interested.
I planned to set it in a black studio, where a girl is cross legged in the centre of the room, she is being sung to by the artist. The girl is dressed casually, and quite pretty, and the singer has back combed hair and it dressed in an old school puffed up dress. It is clear through the actions of the girl that she is upset, and the singer is trying to make her happy again. This is where I plan to recreate the strangeness, by making the singer quite hyper, by trying different methods of making her happy. She is running around the room, jumping up and down in a childish manner. Behind the girl sitting down, is 3 people standing in a line, they are the other members of the band. They do not carry instruments, but when the live music from the singer’s mouth begin, they mimic her, for example clapping and pursing their lips. They wear all black, but have strange, French make up, but not stereotypically so. They are performing some mime whilst the song goes on, implying the words which the artist is singing through their actions.
These narrative events are inter-cut with the band playing in a separate place. The singer is wearing something different, and has a microphone, but remains excited and hyper. The band is dressed in normal clothes, and are playing the instruments to the song.
In the after effects of the song, when the singer states “Je vais prendre ta Douleur” which means “I’m going to take your pain” it will appear on the screen in various ways. For example, the girl sitting crossed legged may roll up her sleeves and it will be written on her arm in English. Due to that line being the motif of the piece, I think it is important for the audience to know exactly what is being said.
To finish off the song, the upset girl who has been bombarded with methods to make her happy finally looks up, and there is a close up of her face, and she is smiling.


River Flows in You’ – Yiruma http://www.youtube.com/watch?v=rhN7SG-H-3k

Yiruma is Chinese pianist well known for his music in various soundtracks. Most of his pop videos are him playing the piano, edited in a way to make it interesting, by using lots of fading. I wanted to incorporate some narrative events into the song, by creating a story line of 3 separate people during the song.
The first story is of two dancers, male and female, who are practising a romantic styled dance. The emotions they feel are portrayed through the dancing: the girl is finding it difficult, but wants to remain strong because she does not want to disappoint her partner. She seems interested in him, but he does not notice or care, shown through the choreography, for example, she embraces him but he will push away. She has an ankle support on her ankle, and at one point in the song, when the piano slows, she falls over. She huddles her ankle in pain, but he lifts her up and they carry on.
This is inter-cut with the piano player who in alone in a room playing the piano. He has plasters on his fingers, suggesting his over practising. His whole face in never shown, only close ups on different objects, for example, a close up of him biting his lip, then another of his eyes tightening with frustration and another of sweat dripping down his forehead, dripping onto the piano. His scene finishes with a wide shot of his face in slight pain and tired because he has been trying so hard, and finally a wide shot to show the empty room, showing that no one is listening.
This is also inter-cut with a girl sitting on the floor of a messy room, surrounded by screwed up pieces of paper. She is trying to write lyrics to a song but finding it really difficult. Her frustration is shown through the camera work, with close ups of her face being upset and annoyed.
These 3 pieces are being constantly inter-cut throughout the whole piece, and to end it they all finish: they finish their dance, he ends of piece of piano, and she completes her lyrics. This is showing the competitive nature which teenagers have nowadays, and how many people never give up because success is everything. This would be good to attract a specific target audience as it is relatable to many people.


“More Time” – Need to Breathe http://www.youtube.com/watch?v=3X-WknDe0Jo

Need to Breathe are in indie-rock band, who are quite individual in their style, music, and characters. They are not very well known but appear in many soundtracks for films.
I decided to use narrative events inter-cut with the band playing for the video. It is the story of two separate lives, but with similar difficulties.
There is a young man, and he wakes up and goes about his daily routine: showering, eating breakfast, changing etc, but through his movements and facial expressions it is clear that he is very nervous. There are photos dotted round the house of him and a woman, in love.
This is inter-cut with shots of an elderly man, who wakes up and goes about his daily routine, much the same as the young man. However, the photos are of him and an elderly woman, in love.
These two narrative events will either be inter-cut or put together on the screen, so both stories are being shown at the same time.
The endings are different though; the young man enters a hospital room and is greeted by the young woman and a new born baby. He is happy, however, slightly bewildered!
This elderly man enters a hospital room and sits beside his elderly wife, who later dies, and he cries in mourning.
For the final shots the photographs will be shown again. However, the young man and woman, a baby will appear in their arms, and for the elderly man, the woman next to him will disappear. These narrative events are inter-cut with shots of the band in a studio, wearing unique clothing and playing their instruments and singing.
The story is justified, that the young man needs more time to grow up and mature before becoming a father, and the elderly man wants more time with his wife before she dies.

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