1) Research and Development
Research - Once I have decided on my pop video I will begin to research the target audience, therefore I know whether the video will be aimed towards a niche or mass audience, and of what age, gender, and class. This will help to mould the video because I will have knowledge of what to include to gain the interest of the audience. Another aspect of research to consider is other competing pop videos which are producing a similar message or song. Therefore I can try to avoid this duplicate by comparing ideas and videos and making sure the video I produce is different, but still understandable for the audience. A pop video which I looked at for research was ‘Man who can’t be moved’ by ‘The Script’, which keeps to the common conventions of pop music.
The artists are aesthetically pleasing, through their dress sense, hair style and figures:
They are inter cut with narrative shots as well as the band playing. A wide range of camera shots are included, for example, wide shots to set the scene, as well as close ups of the instruments etc. There is a narrative structure of the lead singer posing to be a homeless man, waiting for a woman; this is interesting to audience because we feel connected with him whilst we watch his journey through the song. This is also a carefully constructed ‘Mise en Scene’ which is appropriate to the content of the song, as his lyrics suggest people think of him as a homeless man whilst he waits night and day for his lover to return to the place where they first met.
Development – After deciding on a song I plan to concoct a possible treatment in detail for the video. At the moment the treatment is very vague but after total agreement on which song is being used, I will begin to adapt it so it is in great detail and accessible to others. Another area which will be organised is the casting, which will be specific for each particular pop video due to what is trying to be put across. A camera test will be used on the actor to see whether they are effective on camera and are not timid or look uncomfortable, that way if they are not appropriate another can be found in good time for the shoot. Finally an animatic storyboard needs to be created that way the shape of the video will begin to be created, and with detailed pictures and captions of what is happening, I can start to visual the video and see whether it will work.
2) Pre – Production
This stage is most important to make sure that everything on the day of the shoot goes according to plan. Everything that has been researched and developed needs to be in great detail, in order for the shoot day to be successful. I need to make a ‘call sheet’ with everything on it: equipment, cast, locations, costumes, props, effects, make up, lighting and finally studio design:
The call sheet will be the bible for the day, anything and everything we need to know will be there.
3) Production
This is the day of the shoot. The pre-production organisation is vital for the succession of the day. The call sheet needs to be followed precisely in order for everything that was planned to happen, to go smoothly.
4) Post Production
This involves the editing and after effects of the pop video, this carefully done in a studio:
This involves the editing and after effects of the pop video, this carefully done in a studio:
This needs to be carefully thought out, because different styles of editing can mean different things.
For example, if I was trying to convey a lonely woman longing after a man, I would use slow edits, remaining on each shot for longer to show her sadness. However, this is a contrast to a pop video which is happy and joyful, as the edits should be quick and short that way the audience gets excited along with the music.
5) Distribution and Exhibition
Distribution – This is the arrangement of where the product is going to go. This will be specific for each pop video due to the target audience, and where they are placed, therefore which area is appropriate for its showing. For example, a pop video including a London taxi driving would be successfully shown in London, however, wouldn’t be relevant to an audience in Devon.
Exhibition – This is the product being shown in a cinema, things which need to be considered are: the time of the showing, the area of the cinema.
However, with a pop video, cinema exhibition is unlikely; therefore showing on the TV will be the most obvious way to exhibiting the product. Similarly to cinema, the timings of the showing need to be organised, in order to have the largest audience watching who will be interested. Also, the channel in which it is showed is vital because different ages/genders/classes are attracted to different channels, therefore the target audience for the pop video will need to be known, in order to arrange the most suitable channel.
No comments:
Post a Comment