Task 2 - How does your product represent particular social groups?

My product represents particular social groups because different classes are represented through the character, and who the character is trying to sell it to you. Firstly, the butcher represents working class. Because the background of the character would suggest that he didn't go to university, but went into working the trade and through that got his job. Therefore this shows how he is working class, which is relevant to many of the audience members because they would be attracted to watch it because the character is realistic and accessible, not a hero who they cannot relate to. Working Class citizens are generally represented in the media as criminals or troubled people, this is similar to my thriller because the working class person, is the evil person in the film. Also, another social group would be the middle class, who are the consumers of the meat. They are represented through the logo "Quality Organic Farm Fresh"

This implies the type of people who prefer to buy organic and feel 'safe' in the false hope that they are eating well because it is 'organic,' this slightly mocks these middle class people. Mainly the lower-middle class is represented in the our media product, however, I hope that many more social groups will be eager to watch it, because of other reasons.