A POWERPOINT PRESENTATION TO EXPLORE HOW EFFECTIVE THE COMBINATION OF MY MAIN PRODUCT AND ANCILLARY TEXTS IS

Each of my products - the pop video, the magazine advert and the digipack cover - are designed to work together in energetic synergy to sell the singer and her song, the brand and the image on an ongoing basis. To do this, we wanted to create one image that would dominate each product.

The theory of Stardom from Richard Dyer, the ideas of Carlsson and the ideas of Levi-Strauss relating to universal myths all helped to create the image. Levi-Strauss especially is useful as we tried to explore themes that we touch the audience intellectually and emotionally.

Once we had our aims in mind, from these theories we moved to using film making in the pop video, design in the digipack, and illustration in the magazine advert to communicate our message as strongly as we could. The powerpoint explains our thinking as we went.