Monday, 1 November 2010

SET BUILD AND LIGHTING DESIGN

The set and lighting design is crucial for the pop video, as Kuleshov says that 70% of meaning is displayed through images, therefore the pop video needs to be visually stunning which will lend to the pop video being successful.


When we first met with Dan, the set builder and lighting director, we explained the main concept to him therefore he would have an understanding of what we were trying to achieve, in reference to the audience reaction. As we are not shooting on location all the focus was on the set inside the studio. We explained how we wanted to create a performance stage on which the main singer could perform; this was our first hurdle to overcome because he, as with others, was slightly confused to what is being shown on which layer, and how we were going to portray the difference of perspectives.



After thoroughly explaining this, we moved on to talking about the set and how this would represent the concept, we explained how we wanted a simple room with doors either side, and he agreed that this would successfully differentiate between the perspectives. A problem that we came to was the decision of the colour of the room. Due to the use of the blue/green screen it would not good if the characters wore those colours, or if the back walls were green or blue. We still have to decide what the colour of the walls are going to be, at the moment we are leaning towards maybe a red/purple which are bright colours, but also very rich which helps for the audience’s attention. We came to the conclusion after talking about the use of the blue screen, that we would film the first layer, of the cinema chairs, with the blue screen in front, and then behind would be the set already build, this would therefore save time on the shoot day.

We then began to discuss the lighting. Our lighting would be quite simple, as we want to portray a simple room, and therefore a normal bright light would be sufficient. We want the light to be warm which would therefore give a positive outlook of the entire pop video, and also reinforce the concept that we are trying to make the girl happy again. The only difficulty we had is the decision of whether to put in the projection light in filming, so it is live, or in after effects. We came to the conclusion that doing it in after effects is better because it cannot look wrong or be unsuccessful because we can make it look exactly how we want it.

Finally we explained the cast to him, which is a main singer, and three band members. Our cast were specifically chosen for their abililities that are useful for the pop video. For example, Ruby Kammer, is going to be the main singer because she is a talented dancer who speaks fluent french, and above all is not shy of the camera and loves to perform.



Our group are constantly developing the pre production aspects to the pop video, which should be beneficial for a successful pop video.

Below, I have attached the lighting plan and the studio design plan for our shoot day:




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